Netflix, Amazon, and YouTube Form Streaming Lobby Alliance
The Streaming Access and Choice Alliance (SACA) launches as Washington scrutinizes streaming’s growing hold on sports rights. A.J. Katz reports for The Wrap (September 14, 2026).
Netflix, Amazon, and YouTube are joining forces in Washington, according to Axios, with the federal government examining the shift of major sports rights from traditional television to digital platforms. Led by TechNet, a trade association representing major tech companies, SACA will advocate for "technology-neutral policies that encourage innovation in entertainment," including measures facilitating investment in live sports and other programming.
This comes as the Justice Department and Federal Communications Commission consider revising the 1961 Sports Broadcasting Act, which grants professional sports leagues an antitrust exemption to pool and collectively sell their television rights. The NFL, NBA, and other major sports properties have expanded their digital distribution deals as tech companies aggressively compete for live events once largely reserved for broadcast and cable.
Each founding member has a vested interest in this debate. Amazon carries the NFL’s "Thursday Night Football", YouTube hosts the league’s Sunday Ticket package, and Netflix has expanded its live sports programming to include NFL games. These investments have made these companies significant partners for sports leagues and direct competitors to legacy networks.
Previously, Netflix, Amazon, and the parent company of YouTube, Google, were members of the Internet Association, a broader tech lobbying group that dissolved in 2021 due to diverging interests.
