Netflix Names Peter Rice as Chief Content Officer
By Peter White, Executive Editor, Television
Netflix has named Peter Rice as its new Chief Content Officer, replacing Bela Bajaria who recently left the company. Rice, a former Disney executive, will oversee all content at Netflix, including scripted and unscripted series, films, and live events, starting October 26.
"Peter is one of the most effective at-scale operators in the entertainment industry," said Ted Sarandos, Co-CEO of Netflix. "His business acumen is sharp, his talent relationships are exceptionally strong, and his experience across TV and film is deep and broad."
Rice, who was fired from Disney in June 2022, has a rich background in the industry. He was most recently named Head of Ceremonies and Content for the LA28 Olympic and Paralympic Games in July 2025.
"Netflix has fundamentally changed the way stories are made, shared, and experienced around the world," Rice stated. "I’m excited to work with the team to help bring even more great stories to members everywhere."
Key Highlights:
- Rice's appointment follows Bela Bajaria's exit from Netflix.
- He will lead all content divisions, including scripted, unscripted, film, and live events.
- Rice's previous roles include Chairman of Walt Disney Television and General Entertainment for The Walt Disney Company.