Broadcast TV Is Rebounding. Should Netflix Take Note?
Loree Seitz explores the resurgence of broadcast television and its potential impact on streaming giant Netflix.
In the world of television, there's often a narrative of linear television's decline, painted with a broad brushstroke. However, this narrative overshadows the vibrant, bustling creative achievements and loyal audiences that broadcast networks continue to foster. This fall, networks like CBS and Fox have witnessed notable rebounds, with increased viewership for both established shows and fresh offerings.
As Netflix navigates a period of introspection and reshuffling, co-CEO Ted Sarandos acknowledging the need for "better execution in the U.S.*, one can't help but wonder if the streaming platform should look to old-school broadcast TV for inspiration.
In contrast to Netflix's struggles, broadcast networks are thriving:
- CBS experienced a 9% surge in viewership during its premiere week (Oct. 4-10), averaging 4.4 million viewers.
- Fox has seen a 10% increase in season-to-date viewership.
These numbers highlight the enduring appeal of broadcast television, with millions of viewers still tuning in weekly. In light of these achievements, Netflix might consider learning from the strategies that have helped broadcast networks stay relevant and adapt to changing viewing habits.
Could broadcast TV be the game-changer Netflix needs?
To summarize, while Netflix dominates the streaming landscape, traditional broadcast TV remains a testament to the power of storytelling and audience engagement. By understanding and adopting some of these strategies, Netflix could potentially revolutionize its content and regain its competitive edge.