Florida Attorney General Sues Netflix, Claiming Data Tracking and Targeting Kids
NBC 6 South Florida – Skip to content
Main Navigation
-
Search
-
Local
-
Weather
-
Video
-
On Your Side
-
Investigates
-
Responds
-
Newsletters
-
TV Listings
-
Partly Cloudy
-
88º
Watch 24/7
Create profile / Log in
Dashboard
Email preferences
Sign out
Trending
Elections
YouTube
Hurricane Season
📺 Watch News 24/7
Newsletters
🔎 Send a Tip
Florida Attorney General James Uthmeier’s Lawsuit Against Netflix
Florida Attorney General James Uthmeier filed a lawsuit against Netflix on Wednesday, accusing the entertainment streaming company of violating state law. He claims Netflix misled consumers by promising not to track and sell user data while simultaneously targeting children to keep them engaged on the platform.
Key Allegations:
- Netflix claimed for years it wouldn’t track or sell consumer data but switched course in November 2022, selling subscriber information to advertisers.
- The lawsuit alleges Netflix made these promises at the highest levels of the company while building infrastructure for its advertising business behind the scenes.
- Uthmeier argues parents, not tech corporations, should direct a child’s upbringing when it comes to privacy.
Uthmeier’s Broader Agenda:
This lawsuit is part of a larger effort by Uthmeier to hold large technology companies accountable for protecting consumer data, especially children. He has also expressed plans to pursue criminal penalties for AI companies that facilitate crimes and investigated other platforms like Roblox, Discord, and Snapchat for similar concerns.
