Meet the Netflix executive who helps decide what 325 million people watch next
Netflix executive Jinny Howe has one of the hardest jobs in Hollywood — finding must-see scripted programs that keep subscribers watching. Above, Howe on the set of “The Night Agent.”
(Jason Armond/Los Angeles Times)
by Wendy Lee
Staff Writer
Hollywood Inc.
In the world of entertainment, Jinny Howe is a powerhouse. As Netflix’s head of U.S. and Canada scripted series, she oversees a 44-title slate and roughly 50 greenlights this year. This is no small feat, considering about 40% of the company’s global revenue comes from her region.
Yet, as marquee franchises like “Stranger Things,” “Outer Banks,” and “The Lincoln Lawyer” wind down, Howe’s strategy leans on unproven talent and long relationships. She seeks first-time shows that offer fresh perspectives and captivating narratives, aiming to maintain Netflix’s position as a leading streaming service.
Navigating the Streaming Landscape
In today’s digital era, streaming platforms like Netflix have revolutionized the way folks consume media. With a vast library of content, Netflix must constantly evolve its offerings to foster viewer engagement. Howe’s role is crucial in this respect, as she plays a game-changing part in deciding what 325 million people around the world will watch next.
A Testament to Her Skills
Howe’s success is a testament to her ability to diverse and nurture talent. By embracing fresh voices and fostering long-term relationships with creators, she ensures a steady stream of high-quality, original content. This strategic approach not only enhances Netflix’s reputation but also reverberates in the industry, setting a symphony of innovation in motion.
In a labyrinthine market where bustling competition thrives, Howe stands out as a gossamer thread, weaving together a tapestry of captivating stories that resonate with audiences worldwide. Her work is a metamorphosis of ideas into must-watch shows, ensuring Netflix remains a indisputable force in the entertainment industry.
