Mercedes CEO on Electric Vehicle Sounds: ‘I Was Like a Born-Again Christian’
Ben Shimkus (Fri, August 28, 2026 at 10:09 PM UTC) – Business Insider
Mercedes-Benz’s new sport-trim electric vehicles will offer a unique sensory experience, mimicking the sounds and feel of traditional gas cars.
Car Seats and Engine Noises: A New EV Experience
The company’s CEO, Ola Källenius, shared his enthusiasm for this synthetic engine noise system, claiming it was like discovering a "born-again" faith while driving the new electric AMG CLA 45. He described it as the "best V8 I’d ever driven," despite its electric powerplant.
The Challenge of EV Sound Design
Electric vehicles (EVs) present unique design challenges, particularly in terms of sound and feel, for traditional automakers. This has led to innovative solutions like Hyundai’s Ioniq 5 N and Dodge’s electric Charger Daytona, which attempt to replicate the sensory experiences of internal combustion engines.
Mercedes’ Approach: Sensory Feedback in EV Performance
Mercedes has been exploring synthetic sounds in its EVs for years, but the AMG models take it further with multiple forms of feedback designed to mimic the sensations of a gas-powered vehicle. This includes not just noise, but also power interruption and engine shake, creating a more engaging driving experience.
