Netflix Has Momentum Despite Being Down in 2026. One Analyst's Price Target Implies 70% Upside
Netflix has shed more than a third of its value while the broader market climbs, yet one Wall Street analyst sees a path back that would leave today's sellers deeply regretting their exits.
By Alex Sirois
Published September 7, 2026, 8:33am ET · 4 min read
Quick Read
Netflix (NFLX) shed 38% over 12 months, but BMO's Brian Pitz carries a Street-high $135 target implying 73% upside from current levels. Disney (DIS) implies ~22% upside and Roku surged 43% YTD, but neither matches the analyst-implied upside Netflix carries among streaming peers.
Management guided:
- $12.5B in 2026 free cash flow
- ~$3B in ad revenue
Supported by a record $4.7B quarterly buyback.
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Netflix currently trades at $78.25 while the average Wall Street price target sits at $93.66. That leaves a gap of roughly 20% between the current quote and consensus.
Key Takeaways:
- Netflix's (NFLX) 37.77% year-over-year drop contrasts with its status as the world’s largest subscription streaming service.
- BMO Capital Markets carries the highest target of $135 on the shares, implying 73% upside.
- Recent challenges include an abandoned Warner Bros. acquisition, higher taxes, and a significant breakup fee.
- Despite headwinds, Netflix's 2026 revenue guidance of $51.0B to $51.4B suggests a potential turnaround.