Netflix India's Monika Shergill Unveils Expanded Comedy Slate Strategy
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Variety (Article Source)
Netflix India Chief Monika Shergill shares her insights on the streamer's comedy slate strategy, emphasizing the importance of "specificity" in catering to diverse audience needs. She reveals that Netflix has transitioned from sporadic comedy series bets to a long-term programming pillar due to the genre's ability to serve various demographic preferences.
"Comedy is deeply personal and subjective... Our job is to super-serve audiences with a wide range of voices, formats, and sensibilities," Shergill explains to Variety.
Upcoming Netflix India Comedy Offerings:
-
Feature Films:
- "Dhamaal 4"
- "Chumbak"
-
Scripted Series & Specials:
- "The Great Indian Kapil Show" Season 5
- Bhuvan Bam’s "Dhindora" Season 2
- Sumukhi Suresh's stand-up special "Hoemonal"
- More episodes of "India's Got Latent" with Samay Raina, including a recent exclusive episode featuring Varun Dhawan.
-
Stand-up Specials:
- Zakir Khan’s "Papa Yaar"
Shergill highlights the slate's diversity, showcasing Netflix India's commitment to both familiar and fresh content, as evidenced by their five Vir Das specials, including the Emmy-winning "Landing", the returning "The Great Indian Kapil Show", and "Beloved Single Papa".