Netflix Introduces AI-Powered Recommendation Tool to Reduce Scrolling
Netflix is adding an AI-driven recommendation feature to its TV app, aiming to curb endless scrolling and encourage viewers to discover more shows and movies on the platform. Named AI Discover, this tool offers personalized suggestions based on various factors.
Upon logging in, users with compatible devices will find a Discover tab with a red gem icon, featuring theme-based recommendations. These themes cater to different viewing preferences and occasions, such as family movie nights, specific genres, or recent watch history. Users can refine these suggestions by selecting more specific themes or refreshing the options.
A notable advantage is the ability to block recommendations of titles you're not interested in, refining your viewing choices further. Users can also add titles from AI Discover to their watchlist.
Netflix explains, "AI Discover is powered by an evolving intelligence system that adapts to user feedback in real-time."
Initially, the feature is available in English on supported TVs in the US, with wider rollout planned for the coming weeks. Kids profiles will not have access to AI Discover.
This new tool is another step in Netflix's ongoing effort to enhance its recommendation algorithms, previously testing shuffle play and OpenAI-assisted chatbots.