Netflix's Battered Stock Gets a Wall Street Boost
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Netflix's battered stock just got tossed a Wall Street bone
Tue, September 29, 2026 at 5:29 PM UTC
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There are two sides to every trade. And Deutsche Bank is clearly on the side that the rout in Netflix (NFLX) stock has reached an end.
Analyst Bryan Kraft upgraded Netflix to Buy with a $95 price target, suggesting about 35% upside from current levels. He cited several factors:
- "Netflix has the brand strength, global scale in subscribers/revenue, and organizational expertise to continue to broaden its position as a platform (Netflix As A Platform, NAAP), rather than limiting itself to a vertically integrated entertainment producer and programmer."
- "Netflix has an established competitive advantage and substantial lead over competitors in international production... evident in Netflix's well-diversified geographic content production mix."
- "The market's obsession with US time spent overlooks the larger total addressable market and healthier engagement trends across the company's international footprint."
Kraft stands alone on this bullish stance, as investors remain uncertain about Netflix's future following its missed opportunity to acquire Warner Bros. (WBD), which will now be acquired by Paramount (PSKY).
Netflix stock is down 13% in September (per Yahoo Finance AlphaSpace data) and 24% year-to-date, while the S&P 500 (^GSPC) is up 11% on the year.
HSBC analyst Moham...