Prediction: Netflix’s Advertising Business Passes $6 Billion in 2027
Daniel Sparks, The Motley Fool
Wed, September 9, 2026 at 8:01 AM GMT+2
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Image source: Netflix.
Key Points
- Netflix’s ad-supported plan reached over 250 million monthly active viewers in May, up from 190 million last November.
- Management predicts advertising revenue to roughly double in 2026, reaching approximately $3 billion.
- The ad-supported plan is scheduled to launch in 15 additional countries in 2027.
Netflix (NASDAQ:NFLX) has been expanding its ad-supported offering, and the results are promising. With a rapidly growing audience and expanded reach, the company’s advertising revenue is projected to surpass $6 billion by 2027.
This growth is driven by three primary factors:
- Increasing viewer base: Netflix continues to attract new subscribers globally.
- More countries for ad sales: The company plans to launch its ad-supported service in additional markets.
- Higher revenue per viewer: There’s significant room for improvement in the amount of revenue generated per viewer through targeted advertising.
