The Netflix Effect: "From" Proves Its Power
MGM+'s "From," a mystery horror series, has experienced a surge in popularity, showcasing the enduring strength of the "Netflix effect." After its licensing deal with Netflix, the show's first three seasons became available on the streaming platform, leading to a massive audience reach.
A Midterm Rise and Ratings Milestone
Jimmy Kimmel witnesses a midterm rise, and "Tamron Hall" achieves a significant ratings milestone. The "Netflix effect" was initially popularized by shows like "Breaking Bad," but its impact has been relatively quiet lately. Until now.
The Series and Its Success
"From" tells the story of a nightmarish town that traps all newcomers, initially gaining a small but dedicated following on MGM+. Its global appeal skyrocketed when Netflix users discovered the show, making it the most-watched series on the platform during its debut week.
The series' success highlights Netflix's strategic licensing of lesser-known shows from linear networks, providing a valuable content library while mitigating industry volatility.
A Cult Following and Broad Appeal
The show's cult following, which has praised it for years, led Netflix subscribers to give it a try, even though it's available on a smaller streaming platform, MGM+. "From" Season 1's impressive viewership, with 2.9 million views in the first week and 2.2 million in the second, solidifies its place as a top-performing TV show.
Combining the viewership of the first three seasons, "From" reaches an astonishing 1.65 billion minutes viewed, topping the streaming charts. This success encourages Netflix to continue curating unique content, guiding new fans to MGM+ for Season 4.